Why Use Professionals for Real Estate Photography?
If you’re a real estate agent, chances are you already know that great photos can make or break your listing. Professional photographers understand how to capture the best possible images and can help you increase your online visibility, attract more buyers, and ultimately sell your home faster and for more money.
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The first step to becoming a successful real estate photographer is building a solid portfolio of professional photographs that you can show prospective clients. This includes both interior and exterior shots, as well as any other type of photography a client might request (such as drone footage).
A professional photographer will also have the experience and technical expertise to showcase properties in ways that can’t be done by an amateur or even a professional photographer who isn’t familiar with the specific features of the property they’re photographing. This allows them to showcase homes in the best possible light and will ensure that potential buyers have a positive impression of the property from the very first picture they see.
What’s more, an experienced real estate photographer will be able to produce a consistent style and tone across all of their images. They can also offer a wide range of lighting options and will be able to take a variety of angles to capture the best possible images for each space they shoot.
When you’re starting out in real estate photography, it’s important to get the hang of camera settings and what kind of exposure bracketing works for different situations. As your skills grow and you begin to build a reputation for taking high-quality pictures, you’ll want to upgrade your equipment.
You’ll probably need a tripod, extra batteries and backup storage, as well as a variety of lenses for both wide-angle and macro shooting. You’ll also need to invest in a good editing software package and learn how to use it properly, as real estate photos usually require quite a bit of post-production work.
In addition, you’ll need to learn how to capture natural light and avoid using flash or artificial lighting. The latter can cause images to look too bright, ‘burnt out’ or lacking in intricate detail.
Creating a Shot List
When working with a client, it’s crucial to have them create a shot list that shows you everything they would like to be photographed for their property. This will help you determine the best camera and lens to capture the specific images they need for their listing.
Your shot list will also allow you to focus your shooting efforts and provide the best quality photos for the client, as they will be able to tell you exactly what they are looking for. This will be a huge benefit to you and your business in the long run, as you won’t have to spend time on jobs that don’t fit your standards or your style of work.
A shot list also gives you a great foundation on which to base your pricing, as it will give you an idea of what to charge based on the value and scope of the job. You’ll also need to factor in the amount of time it will take you to consult with the client, rent and set up the right equipment, and of course, do all the necessary post-production editing.