Real Estate Photography – How to Stand Out From the Crowd and Land the Real Estate Photography Jobs You Want
Having the right real estate photography can make or break your listing. Your real estate photographs have the power to grab buyers’ attention, influencing their decision-making process in an instant. Here are some tips to help you stand out from the competition and land the real estate photography gigs you want.
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Create a portfolio website: Showing off your best work is an important part of marketing yourself as a real estate photographer, and having a professional portfolio will help you attract more clients. Your portfolio should feature a range of images showcasing different rooms and different types of real estate properties.
Have business cards and flyers on hand: Create business cards and flyers that include your name, contact information, and a link to your real estate portfolio website so potential customers can easily find out more about you and your services. You can even use these business cards to promote your portfolio online and on social media.
Know your client: A good first step in any business is to know who you are selling to and what they expect from you. You can learn a lot about your clients by speaking to them in person and asking questions about their current real estate photography needs. This will give you a clear understanding of what they want from their real estate photos, and how to provide them with the most compelling images possible.
Set a competitive pricing structure: There are no fixed formulas for real estate photography prices, so make sure you have a pricing strategy that is flexible and adaptable to changing market conditions and your own personal expertise. It’s also a good idea to have a price that is based on the specific property you are photographing, as well as its size and features.
Be a flexible shooter: You may find yourself working with many different homes in one day, each with its own unique challenges and opportunities. You’ll be faced with different lighting, weather, and features that need to be captured and edited. It’s essential to be able to adapt quickly and efficiently so you can produce high-quality images for your clients.
Keep vertical lines vertical: When you photograph a space, it’s vital that the lines are straight and level, as this makes it easier for viewers to follow what’s going on in the picture. If you use a camera that isn’t positioned at the right height, vertical lines can become distorted or crooked, which will affect the quality of your pictures.
Avoid using the wrong lens: It’s a common mistake to use a wide-angle lens that isn’t designed for architectural and interior photography, as this will distort the image and cause it to look out of focus. This can be costly to correct in editing and can ruin a good shot.
Take time to frame your shots: A good rule of thumb is to allow yourself a minimum of 30 seconds per photo. This allows you to get the framing right and gives you a chance to change your angle and composition as necessary during the photo shoot.