How to Decide What to Charge For Real Estate Photography?
The price you charge for your real estate photography services can make or break your business. It is essential to find the right balance between charging enough to earn a comfortable living and enough to meet your goals for the future. Here are a few things to keep in mind when calculating your rates and creating your packages:
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Know Your Clients
You won’t be able to offer real estate photography until you have a solid understanding of your target clients and what they need from you. This will give you the foundation for creating strong packages that meet their needs and set you apart from your competition.
Have a Clear Pricing Strategy
A good first step when creating your pricing structure is to figure out how many homes you want to shoot per week or month. This will help you determine your income goal and how much you can afford to invest in marketing, equipment, and other business expenses.
Consider the Location and Demand of Your Market
Home prices vary widely, depending on the region. The largest cities in the United States have high home prices, but some smaller towns and rural areas are also affordable. This means that you should set your prices based on the average price of homes in your area.
Have a Contract with Your Clients
A contract will help protect your clients from you should you fail to deliver the work they request. In addition, it will ensure you receive payment according to the scope of your work.
Avoid Comparing Yourself to Others
While it is normal for real estate photographers to compare their prices with other photographers in the industry, this is not a recommended practice. It can create confusion and lead to a poor reputation.
The Real Cost of Post-Production
While most people aren’t aware of it, real estate photographers spend a lot of time in post-production. They have to process their photos to adjust clarity, straighten lines, and correct colors and saturation. It takes a lot of time and expertise to do this work, and it’s something that most homeowners don’t think about when hiring a photographer for their home.
You’ll also need to spend a lot of time creating a portfolio that will help you get bookings. It’s important to choose a photography portfolio that reflects your style, brand, and experience so you can stand out from the rest of the field.
Be Known for Your Specialties and Expertise
If you have specialized skills or knowledge that can add value to your clients’ listings, make sure you mention them in your packages. For example, if you are experienced in virtual staging, you may be able to charge extra for this service.
Likewise, if you are an expert in interior design and can provide a home staging consultation to potential clients, offer this as part of your package. This can be especially helpful for those who are unsure of what type of property they are looking to buy or sell.