What Do You Need to Start a Real Estate Photography Business?
The world of real estate photography is a rapidly growing niche in the photographic industry. It stands apart from other photo disciplines in that it combines art with business to produce professional results.
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As a photographer, you must be willing to learn new skills and adapt to change in order to stay competitive in this field. For example, home decor and real estate trends can change dramatically in a short period of time, so it’s important to keep up with current technology and equipment to be able to capture the best images possible.
One of the most important things you can do as a beginner in the world of real estate photography is to build a portfolio of professional-looking photos. This is a crucial part of your success as a real estate photographer and will allow you to show potential clients what you can do when they hire you to photograph their property.
To build a strong portfolio, you need to have a range of different styles and subjects that are appealing to a wide variety of people. For this reason, it’s a good idea to ask friends and family members to allow you to photograph their homes for your portfolio since they often have a wide variety of different styled spaces to choose from.
Once you have an established portfolio, you can begin securing paid jobs from local realtors. These real estate photography jobs are typically arranged by your local real estate office, and they can be either interior or exterior.
Your rates for these real estate photography jobs will vary, depending on where you live, but they can be as low as $200 per hour or as high as a few hundred. You should also factor in the time it takes you to prepare, travel, and edit your photos.
If you want to be a successful real estate photographer, you need to be sure that your prices are competitive. The key to getting more real estate photography work is to increase your prices as you gain experience and a reputation for excellent service.
Having the right equipment for real estate photography is essential, and you should be careful to buy lenses that are both affordable and of high quality. For example, you should avoid fisheye lenses, as they add distortion that can be unnatural and a distraction for the viewer.
The ideal lens for real estate photography is a wide-angle lens that can capture the full extent of a room and make it appear much larger than it really is. For this, you should opt for a lens that has a focal length of 10-24mm.
You should also use a tripod for every single shoot to ensure that your images are straight on. This will prevent the curved and distorted lines that can be caused by camera-based auto-bracketing.
Another important tool to have for real estate photography is a professional HDR workflow and software. These tools allow you to create multiple exposures of an area and then merge them into a final image that is incredibly beautiful.