How to Contact Agents For Real Estate Photography
You need to get the word out about your real estate photography business. The best way to do this is by putting out content that you can use on your website, social media, and in your email newsletter. You can also reach out to local realtors and ask them if they know of anyone who might be looking for a photographer.
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Offer a free first shoot to new clients! This is a great way to build trust and demonstrate that you are a serious business. But make sure you only offer this service on the condition that you’ll be able to deliver photos that match their preferences.
Create a list of the key shots that you need to capture in a property. This will ensure that you don’t miss a crucial shot by accident and prevent you from getting a final product that you’re not satisfied with.
For example, if you’re going to be shooting a home’s living room, you should have at least two wide-angle shots that show the space in all its glory. Similarly, you should take at least three interior photos of the kitchen, as well as any other important areas that you’ll want to highlight.
Schedule a photoshoot during the daytime, and when there is plenty of natural light to work with. This is particularly good for exterior photos, as you can use HDR to boost lighting and even correct vertical lines (more on this later).
Check the weather before the shoot, and be prepared to reschedule if it’s raining or cloudy. Ideally, you’ll want to get the exterior shots done during the golden hour, or before sunset, when the sun is behind the house for beautiful lighting.
During your shoot, don’t forget to declutter! This will help the home look more spacious and inviting. Remove small appliances, knick-knacks, family photos, pet accessories, and anything else that might be cluttering up the place or making it difficult to photograph.
If you’re a photographer with a strong aesthetic, consider adding some photos that focus on an emotional connection to the subject of the listing. This will add to the appeal of your photos and encourage buyers to see your work as a true artist.
Contact agents directly through their websites or via emails, and let them know that you’d like to do a photoshoot for them at their next listing. This is a great way to introduce yourself to new potential clients, and can lead to future projects if they like what you’re doing.
Try to contact as many agents in the area as possible, but be selective. This will save you time in the long run and help you to find a niche market of agents who need your services most.
Cold calling agents can be intimidating, but it’s also a great way to establish your credibility in the area and generate leads. Start by searching for agents who have been listed a couple of dozen homes in the past few years, or are a reputable name that you’ve seen in local ads and signage.