How Much Faster Do Professional Photos Make Real Estate Listings Sell?
There are plenty of old adage sayings in the business world, and one that rings particularly true is: “A picture is worth a thousand words.” It’s no secret that real estate listings with high-quality photography get more inquiries than those without. That’s why you need to invest in good pictures for your listing.
Buying a home is a big investment, and prospective homebuyers need to be able to visualize themselves living in a property. They also want to know that the property is well-maintained and has been taken care of.
The problem is that many homeowners do not think about their property’s photographs until they are ready to list it for sale. Often, these images are not as good as they could be.
A real estate listing that has good images is much more likely to attract buyers, and it will sell for more money. In fact, a recent study by Redfin found that listings with professional photos sold faster than comparable homes without them.
In addition, realtors who use professional photos earn twice as much commission as agents who do not.
This is especially true when the realtor has a reputation for providing quality service to their clients. They will be rewarded for their efforts by word-of-mouth referrals and repeat business from their current customers.
Professional photographs can also help a home seem larger and more spacious than it actually is. Using special lighting, lenses, and composition techniques, a professional photographer can help even small homes appear expansive.
The best photos are also the ones that show off the home’s unique features and defining qualities. For example, a professional photo of an interior bedroom can help a buyer imagine what it would be like to have their own personal space in the home.
For sellers, it’s also important to take great photographs of their properties, so they can showcase them online. They can then upload the images to social media platforms, such as Instagram or Facebook, and run ads showcasing existing homes in their area.
These photos can also be used to highlight the benefits of a home’s location, such as its proximity to schools or other amenities. They can then help a seller highlight their property’s positive features and encourage potential buyers to schedule a visit with them.
In addition to the benefits of high-quality photos, they also reduce the time a home spends on the market. That means less showings and fewer delays for a buyer to see a property.
Another reason that real estate photos can increase sales is the way they boost perceived value. This can compel a buyer to visit a property sooner, and that can accelerate the selling process.
Taking great photos also gives a realtor the opportunity to highlight their experience and expertise in the real estate industry. For instance, if a realtor has worked with several different clients to purchase and sell homes in the past, they will be more likely to mention this in their marketing material.