How Much Do Real Estates Photos Cost?

Real estate photography is a lucrative side hustle for many photographers. However, it requires a lot of effort and expertise to become successful in this business. That said, pricing your services properly can make all the difference in your income. Here are some things you should keep in mind when setting your rates.

Experience

How much you charge per shoot depends largely on your experience level in the industry. Generally, the more experienced you are, the more money you can earn.

Volume

As a real estate photographer, the number of homes you can shoot per day will heavily affect your earning potential. It is not uncommon for full-time real estate photographers to shoot around 2-4 homes a day during the busiest seasons, and 1-2 homes a day during the slower winter season.

Quality

It is crucial that you provide professional-quality photos for your clients. This means investing in the right equipment for your type of work.

The right equipment can help you get better results for your clients and attract more referrals. For example, if you specialize in interior shots, it is important that you have a good camera and lens set up for the job.

Your equipment will also allow you to create virtual tours that help sell the home faster. Some of these tools can cost a few hundred dollars or more, but they are worth it for the return on investment you will see in your sales.

Expenses

As you run your real estate photography business, it is essential to keep track of all your expenses and profits. This will enable you to determine your income margin and stay profitable.

You may also need to pay for marketing or other non-creative expenses to keep your business running smoothly, such as website hosting or management software. All of these are a part of running any business, and they must be taken into account when planning your pricing.

Rush fees

Having realtors pay a rush fee is a great way to keep your prices competitive and ensure that you can deliver the photos they need for their listing in a timely manner. Typically, rush fees range from $25 to $50 and can be a huge benefit to both you and your clients.

Location

The location of the home you are photographing will influence the price you charge. For instance, if the home is in a remote area, you can charge more than usual for travel costs.

Your location can also have an impact on the type of photos you take. Those with unique design elements or sweeping views tend to be the most expensive types of real estate photos.

Architectural details

Show off all the interesting aspects of a property by taking photos of things like wainscoting, exposed beams, and intricate tile work. This will help to highlight the home’s features and stand out from its competition.