How Much Do Real Estate Photographers Make Per Shoot? 

Getting into the real estate photography business can be a great way to make money and grow your photography business. There is a high demand for real estate photos and the income potential can be significant. However, the amount you make per shoot depends on many factors including your experience and location. 

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How much do real estate photographers make?

The average real estate photographer earns around $200 for a shoot. This figure can range from $300-500 depending on the type of client, home size, and other offerings. 

If you’re new to real estate photography, it’s important to find out how much other professionals in your area are making for their services. This will give you an idea of what kind of money you can expect to make as a real estate photographer and help you set your prices accordingly. 

How to Price Your Services?

One of the best ways to determine how much you should charge for your services is to reverse engineer the process. This means you need to consider how many hours you need to spend on a typical job, from client communication to travel time to the actual shoot and editing time. Once you have that number, you can calculate how much hourly rate you need to cover all of your costs and leave enough for profit. 

It’s always a good idea to build a base rate that covers all of your basic expenses and is based on your experience and skills. This will ensure you’re not underselling yourself and compromising your income. 

You can also try a tiered pricing system to maximize your earning potential and build a portfolio of work. For instance, you can charge more for homes that are larger or have more rooms and features. 

A standard package includes interior and exterior photos, but some real estate photographers offer other additional services to their clients as well. This can include things like videos, virtual tours, and more. 

What’s more, many real estate photographers offer photo licensing to agents or companies that want to use their images in their marketing materials. This can provide a huge boost to their income and show that they are highly valued by their clients. 

How to Differentiate Your Services?

Real estate photographers need to be flexible with their schedules and be available on short notice. This is essential to working in the real estate industry, as agents need a quick turnover of photos when they list a property. 

For example, if you need to be at the property for an 8 AM appointment, be prepared to be there at 6 AM. This will allow you to get the photos done quickly and give your agent more time to promote them on social media. 

This will also help you differentiate your services from competitors and attract more clients. If you’re a photographer who is available to meet with your clients on short notice, you can add that to your package and charge more.