How Many Real Estate Photos Do People View on Average?
There is a fine line when it comes to how many photos you post online. Overposting can be a detriment to your real estate listing and can actually hurt the sale of your home.
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The first photo you present on your property’s MLS listing or third-party website is an important part of its presentation. It should capture something that makes the property stand out from its competition and help prospective buyers visualize themselves living in the home. For example, if the home is located in a desirable area and has recently been remodeled, you may want to include an aerial shot that shows off the property’s unique location.
Another important factor to consider when shooting your real estate pictures is lighting. Professional photographers use lighting techniques and lenses that can make a room look larger, windows glossier, and living areas more appealing.
They also have the expertise to stage a space in such a way that it looks like it was designed specifically for a buyer to live in. Staging a home for the best possible picture involves using furniture placement, color schemes, and decor to create the best atmosphere for selling it.
For example, the real estate image above showcases a neutral palette with matching loveseats and a coffee table that are strategically placed to highlight the home’s spacious living room. This staging work is essential to selling a home because it makes it appear warm and inviting while at the same time displaying the space’s style and organization.
Interior real estate photography is a different animal than exterior shots because it requires a more careful approach. You need to make sure you can see the best aspects of a home’s features and that they aren’t discolored or scratched.
Generally speaking, the best time to shoot your real estate pictures is during the day when there’s plenty of natural light available. This helps potential buyers get a clear idea of the home’s overall layout and ensures they can find the spaces they want to visit.
A professional photographer can make your real estate images stand out from the crowd and appeal to a wide range of homebuyers. They have the expertise to know what angles and lighting are the best for each photo and they can create a consistent feel across all of your images so that the property’s appearance remains unified throughout your entire marketing campaign.
When you hire a professional photographer, the cost will vary depending on the size of your home and what services you want to add. Most photographers charge between $100 and $500 for a single-family, standalone house and up to $11,000 for a multi-family apartment building.
If you’re interested in hiring a professional real estate photographer, the best way to find one is to ask your local real estate agent for referrals or to search for real estate photographers on the internet. It’s important to choose a photographer who has experience in the area you’re selling in, as well as a good portfolio.