How Do I Send Real Estate Photos?
When you’re a real estate photographer, it can be hard to find new clients. There are a few ways you can try to grow your clientele. These include networking, cold calling, and asking for referrals from past clients.
It’s important to get in touch with your local realtors and ask them if they need any real estate photography. Most of them will be willing to refer you to their other clients if you send them a professional website and portfolio. It’s a good idea to get some referrals from friends and family, too.
In many cases, the best way to land a job is to cold call a real estate agent and offer your services. It can be intimidating, but it’s a great way to start getting your name out there.
Besides word of mouth, you can also use social media to promote your photography business. Posting stunning photos of homes you’ve photographed will attract potential clients and give them a reason to contact you.
You can also set up a real estate portfolio on your own site to display your work. Using a real estate website builder makes it easy to create a portfolio of your work that can be updated regularly.
Take Care of Your Gear
You need a high-quality camera with a wide lens to make your photos look their best, especially in large rooms. Invest in a quality DSLR like the Nikon D750 ($1,700) or Canon 5D Mark III ($3,000). These cameras have excellent optics and are perfect for taking beautiful photographs of real estate listings.
If you’re shooting interiors, it’s a good idea to invest in supplemental lighting, too. You can use continuous lights or strobes to bring out details in dark cabinets and other areas. You should also test your lighting in different light situations to ensure that you’re getting the right balance of directional and ambient lighting.
Be Sure to Shoot Outside
The first thing a homebuyer sees when viewing a property online is an exterior photo, so it’s crucial to get an image that looks beautiful. Aside from the lighting, you’ll need to get the angle and time of day just right for a quality outdoor shot.
Be sure to choose a time of day when the light is optimal, especially during sunset or in the evening, when it’s easier to get the best images possible. In addition, the color and contrast of the lighting should be balanced well to achieve a natural and appealing result.
It’s also helpful to take a few photos at different times of the day. This will help you determine the best time of day to photograph the house and how to position yourself to get the most out of the lighting.
For example, if you’re photographing an interior that has a lot of windows and natural light, you can shoot the entire room in the morning or at sunset to get the most out of the natural lighting.