How 3D Real Estate Pictures Can Be Used?

Real estate photos are a valuable marketing tool for real estate agents, and high-quality images can be used to boost other online marketing efforts such as social media and web design. These pictures are often the first impression homebuyers have of a property, and good photos can lead to a sale or lease. 

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Traditionally, real estate listings are presented through photos and videos. These static depictions rarely paint the full picture, and homebuyers often have to visit the property in person to get a complete view of it. This can be frustrating for buyers, especially when they aren’t able to see every room in the house or take a step back to see how it looks from different angles. 

But a 3D real estate tour allows buyers to experience the property from practically anywhere and offers a perspective that’s impossible to achieve with standard 2D mediums. It immerses buyers in the property, giving them a more realistic sense of its scale and how their furniture, treasures, and artwork will fit in. 

What’s more, it’s a great way to show off interior spaces without having to physically see them, and it can help potential buyers narrow down their search much faster than traditional photos and video. 

How Can Real Estate Photographers Create an Effective 3D Tour? 

To create an engaging 3D tour, photographers need to understand their purpose for the tour and produce it mindfully. This ensures that the images they capture are designed to accomplish their goal. For example, if the photographer’s goal is to showcase a kitchen, they should place the camera close to the cabinets and countertops so that prospective buyers can easily identify the dishwasher. 

It’s also important to note that a photographer should never position their camera higher than necessary. This will make it difficult to frame the space and can result in blurry images. 

Use a tripod to capture sharp and well-aligned images that will be able to be stitched together later on in the editing process. A reliable and durable tripod can be a vital tool for real estate photographers, especially when they want to shoot 3D virtual tours. It should have a panoramic head to help them rotate their cameras as they move around the property. 

Avoid shooting in a bright, sunny environment. The sun’s rays can cause uneven lighting in a photo, and the glare can be distracting. Instead, try to shoot in a cloudy or overcast day. The overhead cloud cover can diffuse the sun’s rays, and it can be easier to adjust the light in photo editing software afterward. 

Do not forget to remove any unwanted items from the property before you start the shoot. This can include personal items, pets, and messy closets or storage spaces. It can also mean adjusting pillows and closing doors. 

A high-quality camera and a good set of lenses are essential for taking quality 3D real estate photos. These can be more expensive than a standard digital camera, but they will provide more precise and clear pictures. You can also improve the sharpness of your images by using light photo editing. If you need help with this, you can hire a dedicated editor for an affordable price.